Thinking

Notes from the studio.

Benchmarks, checklists and arguments we have already had internally — written by the people running the accounts, not a content farm.

Influencer marketing ROI — article artwork

LatestSocial5 min read

Influencer marketing ROI: how to actually measure it

Creator pricing ranges in India, the attribution setup that survives scrutiny, and why the whitelisting play returns more than the organic post you paid for.

Ameen · 8 July 2026

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Ecommerce5 min
The ecommerce CRO checklist we run before adding budget
The conversion audit we run on Indian D2C stores before raising ad spend, covering speed, product pages, COD economics, RTO and checkout leaks nobody watches.
Nausil MK · 28 May 2026
SEO5 min
Local SEO for Bengaluru brands: a working playbook
A local search playbook for Bengaluru businesses, covering Google Business Profile, reviews, locality pages and the timelines nobody wants to promise you.
Musheeda · 22 April 2026
Video5 min
Video that converts: what actually holds attention
Retention curves, hook structures and shoot-day decisions from a video production company in Bangalore, plus the edit rules that separate an ad from a showreel.
Febin · 9 March 2026
Performance5 min
Performance marketing benchmarks in India, from real accounts
Observed CPM, CTR and ROAS ranges from the Meta and Google accounts we run across India, and the maths that decides whether a campaign deserves more budget.
Nausil MK · 11 February 2026
Brand5 min
Brand-first growth: why cheap leads stop working
Paid performance decays without a brand behind it. How to build the asset that keeps acquisition costs flat while competitors bid each other into the ground.
Arshak · 20 January 2026

Rather we did it for you?

Everything on this page is what we run for clients from our studio in Indiranagar, Bengaluru. Bring us the account and we will tell you what we would change first.

Notes from the studio.

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Influencer marketing ROI: how to actually measure it

The ecommerce CRO checklist we run before adding budget

Local SEO for Bengaluru brands: a working playbook

Video that converts: what actually holds attention

Performance marketing benchmarks in India, from real accounts

Brand-first growth: why cheap leads stop working

Rather we did it for you?