TPT — The Pulse Theory
- Sector
- Wellness and community
- Year
- 2025
- Services
- Social Media Handling
The TPT — The Pulse Theory case study
The challenge
TPT — The Pulse Theory is a wellness and community space in Bengaluru, built around theidea of having a place between home and work. It is more than a wellness centre. Theexperience brings together wellness, creativity, community and mindful events, and thatfeeling is the hard part to communicate on social media. The work was to get it acrosswhile keeping the content engaging and consistent.
Our approach
We shaped the social presence around the different sides of the TPT experience. Thatcovered social media strategy, content planning, wellness-focused content, communitycontent, event promotions, reels and creatives, and day-to-day social media management.The content focused on giving people a feel for the space, the experiences and thecommunity behind TPT.
The result
TPT has a more engaging social presence. It communicates the wellness experiences, theevents and the community in a way that feels approachable and relevant.