Arshak
Founder & CEO
Started Branditars in 2021 with a stubborn belief that brand and performance are the same job. Leads positioning work and sits in on every pitch.
01 — The studio
Brand Architects.
We blend strategy, creativity and technology to craft digital experiences that resonate — for startups finding their first thousand customers and enterprises defending their market.
- Founded
- 2021
- Based in
- Indiranagar, Bengaluru
- Disciplines
- Strategy · Film · Design · Media
One room.
Every discipline.
Branditars started in 2021 with one stubborn idea: brand and performance are not two departments arguing over a budget. They are the same job, done in the right order. Get the positioning right and the media gets cheaper. Skip it, and you are paying full price for indifference.
So we built the studio that argument requires. Strategy, film, design and media all sit in one room on Chinmaya Mission Hospital Road in Indiranagar, Bengaluru — close enough that a shoot can be re-cut on the same day the numbers come back saying it should be. Nothing gets thrown over a wall to a vendor you never meet.
We work with founders who want the reasoning, not just the deck: startups hunting their first thousand customers, and established brands defending a market they already lead. Both get the same thing from us — a written point of view, a number to judge it by, and a team that will tell you when something is not working before you have to ask.
02 — What we hold to
Three things we will not trade away.
Hover or focus a card to read the reasoning. These are the arguments we have already had internally, so you do not have to.
- 01
Brand before performance
Ads amplify whatever you already are. We fix the positioning first, because scaling an unclear brand only buys you expensive indifference.
- 02
Numbers you can audit
Every report shows the working. If a channel is not paying for itself we will say so, in writing, before you ask.
- 03
Made, not outsourced
Strategy, film, design and media all sit in one room in Indiranagar. Nothing gets thrown over a wall to a vendor you never meet.
Branditars by the numbers
- Brands scaled
- 0+Brands scaled
- Revenue influenced
- ₹0 Cr+Revenue influenced
- Years in business
- 0+Years in business
- Projects delivered
- 0+Projects delivered
- Client rating
- 0.0★Client rating
03 — Where it happens
Second floor, Indiranagar.
Edit bays, a shoot corner, a wall of numbers and far too much coffee — on Chinmaya Mission Hospital Road, Binnamangala Stage 1, Bengaluru 560038.
04 — How we work
Four steps, no theatre.
- 01
Discover
We audit what exists, interview the people who know, and find the constraint that is actually holding growth back. Frequently it is not the one you were told about.
- 02
Design
Positioning, creative direction and a measurement plan — agreed and signed off before a rupee of media or a day of production is committed.
- 03
Deploy
Build, shoot, launch. Fixed weekly rhythm, visible schedule, and a written note every week on what changed and what it cost.
- 04
Scale
Double down where the numbers hold, cut what does not, and open the next channel only once the current one is genuinely stable.
06 — Leadership
The people who answer for it.
Four principals, one room in Indiranagar. The person who sets your direction is the person you brief — and the one accountable when it ships.
Ameen
GM & Creative Head
Runs the studio day to day and holds the creative bar while doing it — what gets committed to, who is on it, and whether it is good enough to ship.
Sangeeth CS
Growth Marketing Head
Owns the growth programme end to end — the channels, the testing calendar and the numbers they are judged against.
Febin
Creative Editor Head
Sets the bar for everything that ships with motion in it. Cares more about the first two seconds than most people care about the whole edit.