Affine Automotives

The challenge

Affine Automotives is an authorised Jawa, Yezdi and BSA dealership serving riders acrossBengaluru. Motorcycle buyers do not stop at the specifications. They respond to thedesign, the performance and the riding life around the bike. Affine needed a socialpresence that matched the personality of the machines it sells, and it needed thosemotorcycles and offers put in front of the right audience.

Our approach

We handled the social media marketing and the paid social advertising together,combining organic social content with paid social advertising. That covered strategy,content planning and day-to-day page management, with motorcycle-focused creatives,reels, promotional content and highlights of individual models. On the paid side we ransocial campaigns with audience targeting. From single-model posts through to promotionalcommunication, the content was built to keep Affine visible across the buyer journey.

The result

A stronger digital presence that runs on content and advertising together. Affine'smotorcycle range gets shown properly, and the campaigns take it to people who areinterested in riding and buying.