Challenges:
- Less brand awareness
- Distribution channel across Tamil Nadu region.
- Operational issues with set-up and HR.
Research & Understanding:
Re-vamping the procurement strategy in identifying trustable sources for raw material and machinery. Redefine the distribution channels and venture into the online marketplace as well. Branding and pricing strategy for market penetration with an online presence.Approach:
- Redefined the structure for Raw materials procurement and machinery with the best sources.
- Structured hiring policies with the best HR solutions.
- Understanding the market to strategize which products to list and procure on the operations level.
- Branding to connect with target audience aligning to industry benchmarked price points.
- Marketing and sales strategy to define the traditional distribution channels and logistics alongside the launch of the brand in online markets places like Amazon & Flipkart.
- Set up online Aggregator – Just Dial / India MART for bulk sales
Result:
- 180% increased brand awareness
- 12x more sales with online branding and distribution
- 130% increase in sales with an effective pricing model
- 100% streamlining of business operations and the distribution channels
[themify_layout_part id=”2661″]