9Round

The challenge

9Round is a kickboxing concept, not a conventional gym. The workout is 30 minutes long,built from nine three-minute rounds, guided by a trainer and run without fixed classtimings. The challenge was to communicate that difference on social media and make theenergy, intensity and accessibility of the format easy to understand. The content had toreach people who want an effective workout without spending hours in a gym.

Our approach

We built the social presence around the 9Round experience itself — the workout, thetrainers and the people in the room. That meant social media strategy and contentplanning, fitness-focused creatives, workout and kickboxing content, Reels, trainer andmember-focused posts, brand communication, promotional content and ongoing social mediamanagement. Everything came back to what makes 9Round different: 30-minute workouts,kickboxing, high-intensity training and a flexible schedule.

The result

The result is a more energetic and engaging social presence that communicates what the9Round workout is actually like. It helps the brand connect with people looking for afaster, more flexible way to train.