Marketing for Restaurants and Cafés in Bangalore
Restaurant marketing is a local problem wearing a creative costume. The catchment is a few kilometres wide, the decision is made in minutes, and the thing that moves it is whether the food looks worth leaving the house for.
We have run it for a restaurant that deserved a queue, a neighbourhood coffee roastery, and an unlikely category mashup that needed a visual language before it needed ads.
What marketing for restaurants and cafés actually involves.
01
Footfall, not ROAS
There is no checkout to attribute to. The honest measures are covers, repeat visits and what the Google Business Profile does — which is why that profile gets as much attention as the ad account.
02
The photography is the campaign
In this category the food shot is not an asset supporting the ad, it is the ad. Budget that is spent on media before it is spent on the shoot is usually spent twice.
03
A few kilometres is the whole market
Reach outside the catchment is a vanity number. Radius, timing and the neighbourhood itself decide what gets run.
3 brands in this category.
Every one of these is a real engagement with a written case study. This page exists because the work does.
