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Branditars
5 case studies

Marketing for Interior Design and Architecture Studios in Bangalore

A design practice sells on portfolio and on trust, over a buying cycle measured in months. The work is visual and the decision is not impulsive, which makes this the category where good photography pays for itself fastest and where a lead form converts slowest.

We run this for architecture practices, interior studios working across residential and commercial, a design and engineering studio covering interiors, MEP and PEB, and a builder whose site work turned out to be more interesting than the finished house.

What changes

What marketing for interior, architecture and construction studios actually involves.

01

The projects are the argument

Content is built around real completed work rather than around the studio talking about itself. Process, detail and the site stages people never usually see tend to outperform the finished shot.

02

A long consideration cycle changes the metric

Nobody picks an architect from one ad. Saves, shares, profile visits and returning viewers matter more than cost per lead over any window short of a quarter.

03

Several disciplines, one identity

Studios that span interiors, architecture and execution have to speak for all of it without looking like three businesses. Giving each discipline its own place in the content is most of that job.

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