Aurum Gym: A Digital Marketing Success Story by Branditars
Aurum Gym, a leading fitness center, partnered with Branditars to enhance their digital presence and drive business growth. Our comprehensive digital marketing strategy resulted in a 20% increase in business, rebranding of their second outlet, and a successful launch of personal training programs.
Our Solution
Social Media Management:
- Platforms: Instagram, Facebook.
- Activities: We managed daily posts, engaged with followers, and provided customer support. We created a content calendar featuring workout tips, member success stories, and promotional offers.
- Impact: Our consistent and engaging social media strategy increased Aurum Gym’s social media following by 150%, leading to higher brand visibility and more direct customer interactions.
Performance Marketing Campaigns:
- Channels: Google Ads, Facebook Ads, Instagram Ads
- Strategies: We launched targeted ad campaigns to reach fitness enthusiasts and potential gym members. Our retargeting strategies helped re-engage visitors who had previously shown interest.
- Impact: These efforts significantly boosted website traffic and conversion rates, directly contributing to the 20% increase in business.
Video Production:
- Content: Workout tutorials, promotional videos, member testimonials
- Platforms: YouTube, Instagram, Facebook
- Approach: We created high-quality videos showcasing workout routines, gym facilities, and success stories of gym members.
- Impact: These videos attracted high engagement rates, increasing brand visibility and customer interest.
Photography:
- Types: Gym facilities, lifestyle shots, member activities
- Use: Website, social media, marketing materials
- Approach: We conducted professional photoshoots to capture the vibrant atmosphere of Aurum Gym and its members in action.
- Impact: High-quality visuals enhanced Aurum Gym’s online presence, contributing to higher engagement and memberships.
Influencer Campaigns:
- Strategy: Collaborated with fitness influencers to boost visibility and credibility.
- Impact: Expanded Aurum Gym’s reach and credibility, attracting new members and building trust through third-party endorsements.
- Execution: Coordinated product placements, reviews, and fitness challenges with influencers who had significant followings.
 Rebranding of Second Outlet:
- Strategy: Rebranded the second Aurum Gym outlet from scratch, including logo design, interior decor, and marketing materials.
- Execution: Launched a grand opening campaign featuring special offers and events.
- Impact: Successfully positioned the new outlet as a premier fitness destination, attracting a substantial number of new members.
Results:
Our strategic and comprehensive approach led to remarkable results for Aurum Gym:
- Grew social media following by 150%
- Increased business by 20%
- Successfully rebranded the second outlet
- Launched personalised training programs with high engagement