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Kevabox

From 0 to 30 Lakhs in Sales:
How We Grew Kevabox’s Brand with Digital Marketing

Challenge

Kevabox, a premier jewellery brand, faced significant challenges before partnering with us. Despite having high quality products, they struggled with low brand awareness and stagnant sales.

Our Solution

Social Media Management:

  • Platforms: Instagram, Facebook
  • Activities: We managed daily posts, engaged with followers, and provided customer service through social media channels. We created a content calendar that included a mix of product highlights, behind-the-scenes content, customer testimonials, and seasonal promotions.

  • Impact: Our consistent and engaging social media strategy increased Kevabox’s social media following by 150%. This growth translated to higher brand visibility and more direct customer interactions, which in turn led to increased sales.

Performance Marketing Campaigns:

  • Channels: Google Ads, Facebook Ads, Instagram Ads
  • Strategies: We launched targeted ad campaigns to reach specific demographics likely to be interested in Kevabox’s products. We utilised retargeting strategies to re-engage visitors who had previously shown interest but hadn’t made a purchase. Conversion tracking allowed us to continually optimise ad performance.

  • Impact: These efforts significantly boosted website traffic and conversion rates, directly contributing to the sales increase. By targeting the right audience and optimising ad spend, we ensured a high return on investment for Kevabox.

Video Production:

  • Content: Product videos, promotional videos, behind-the-scenes
  • Platforms: YouTube, Instagram, Facebook
  • Approach: We created high-quality videos showcasing the craftsmanship and beauty of Kevabox’s jewellery. Promotional videos highlighted special offers and new collections, while behind-the-scenes content gave a personal touch to the brand.

  • Impact: These videos attracted high engagement rates, increasing brand visibility and customer interest. Video content also provided a dynamic way to showcase products, driving higher conversion rates.

Photography:

  • Types: Product photography, lifestyle shots, event coverage
  • Use: Website, social media, marketing materials
  • Approach: We conducted professional photoshoots to capture stunning images of Kevabox’s products. Lifestyle shots featured models wearing the jewellery in various settings, making it easier for customers to envision themselves with the products.

  • Impact: High-quality visuals enhanced the overall appeal of Kevabox’s online presence, contributing to higher engagement and sales. Professional photography also improved the perceived value of the products.

Model Photoshoots:

  • Execution: We organised and directed professional model photoshoots to create aspirational images for Kevabox’s marketing campaigns.
  • Output: These shoots resulted in high-quality images that were used across campaigns, catalogues and social media platforms.

  • Impact: The aspirational and professional images increased customer interest and engagement, leading to higher sales and brand loyalty.

Influencer Campaigns:

  • Strategy: We collaborated with influencers who aligned with Kevabox’s brand values to boost visibility and credibility.
  • Execution: Coordinated product placements, reviews, and giveaways with influencers who had significant following

  • Impact: These campaigns expanded Kevabox’s reach and credibility, attracting new customers and building trust through third-party endorsements.

Outdoor Advertising:

  • Locations: We selected picturesque locations for outdoor shoots to enhance the visual appeal of Kevabox’s marketing materials.
  • Output: Created stunning visuals used in ads and social media to capture attention and drive engagement.

  • Impact: Outdoor advertising increased local brand awareness and foot traffic to physical stores.

Billboard Advertising:

  • Design: We designed impactful billboards that captured the essence of Kevabox’s brand.
  • Placed in key urban areas to maximise exposure.

  • Impact: Billboard advertising enhanced brand recognition and recall, contributing to increased sales.

Results: Our efforts resulted in impressive outcomes for Kevabox:

  • Increased sales by 30 lakhs
  • Grew social media following by 150%
  • Improved brand engagement by 200%
  • Client Quote: “Branditars has transformed our digital presence and driven our sales growth beyond expectations.”